9781288274437 - soldiers in the blogosphere: using new media to help win the war for public opinion di bruhl, jakob c (8 risultati)
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Da: California Books, Miami, FL, U.S.A.California Books
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Neuware - The activities and networks that constitute what is referred to as 'new media' or 'Web 2.0,' such as blogs and virtual communities, have become a significant part of the culture of the new generation of Soldiers and are becoming increasingly common among more senior Soldiers. The Army has…recently relaxed its policy on blogging, but still bans the use of community networking sites such as MySpace on government computers. The Army has practically ignored these new media sources to get its story told. In order to win the war for public opinion, both domestically and internationally, the Army must create policies that not only allow Soldier's use of new media but encourage it within the context of strategic communications. In this paper, three alternative solutions are investigated concerning how the Army can best capitalize on the use of new media by individual Soldiers. This paper is not focused at public affairs professionals or organizations. Rather, it presents solutions that apply to all Army units, all Army leaders, and every Soldier. The goal of this paper is to provide a viable solution that improves strategic communication, ensures OPSEC, and takes advantage of the many benefits offered by new media technologies.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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Da: moluna, Greven, Germaniamoluna
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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