Isbn: 9781330003701 - advertising: selling the consumer (classic reprint) (4 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book presents a comprehensive exploration of the role advertising plays as a powerful salesmanship tool to influence group psychology for commercial success. The author establishes a direct correlation between advertising and the creation of markets, arguing that the former has played a crucial role in the development of modern markets, their reach, and market dynamics. The book delves into key concepts such as service to the consumer, market control, and the significance of the free dollar in shaping advertising strategies and their impact. The author emphasizes the responsibility of manufacturers and distributors to prioritize service and quality to build sustainable consumer loyalty and market presence. Ultimately, this book provides valuable insights into the evolution of advertising as a driving force in shaping consumer behavior and the broader economy, making it a valuable resource for professionals and students in marketing, advertising, business, and economics. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. …

Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 336 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.