PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
EUR 29,66
Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: Forgotten Books, London, Regno Unito
EUR 20,58
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Print on Demand. This book analyzes the tenets of marketing, providing concrete case studies to illustrate specific points within the field. The author, a prominent scholar in the field, examines marketing methods and policies, exploring the conditions that determine demand and influence consumer behavior. Through an examination of retail and wholesale trade, the book sheds light on the intricacies of marketing goods for retail distribution and wholesale consumption. The author also delves into the role of brands, trademarks, and advertising in shaping consumer choices, and explores the intricacies of pricing policies. Ultimately, this book offers a comprehensive exploration of marketing, providing valuable insights for both students and practitioners alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.