ISBN: 9781330268650 - notes on marketing experimentation (classic reprint) (3 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book delves into the intricate world of marketing experimentation, offering a comprehensive guide to understanding and measuring market behavior. The author explores the power of controlled experiments in uncovering the impact of various marketing variables on sales, such as advertising, pricing, and product packaging. Emerging during a pivotal era in marketing history, this book reflects the growing recognition of data-driven decision-making in the field. The author emphasizes the advantages of experimentation over traditional methods like historical data analysis, highlighting its ability to provide more convincing and reliable insights. Readers will discover a range of experimental designs, including randomized blocks, Latin squares, and factorial designs, each tailored to specific research questions. The book delves into the statistical models underlying these designs, providing clear explanations and practical examples. Furthermore, the author addresses the challenges and limitations of experimentation, offering guidance on selecting appropriate dependent variables, experimental units, and sample sizes. By embracing the principles and techniques presented in this book, marketers can gain a deeper understanding of consumer response and make informed decisions that drive business growth. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…