9781330284681 - a decade of radio advertising (classic reprint) di hettinger, herman strecker (3 risultati)
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 32,10
Spedizione gratuitaSpedito in U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 29,25
EUR 5,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Altre immagini- Brossura
- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 20,19
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. Print on Demand. This book is a thorough and thoughtful examination of the psychological and economic forces that underpin broadcast advertising, combining psychological principles with broadcast advertising case studies to analyze the effectiveness of broadcast advertising in influencing consumers an…d developing brand loyalty. The author provides a comprehensive overview of the topic, exploring the satisfaction listeners derive from radio broadcasts and the psychological processes involved in advertising, before delving into historical and practical examples of advertising via radio. The book is highly informative, with a wealth of insights into the strategies and techniques that have shaped the development of broadcast advertising over the past century. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
