9781330291825 - endogenous modeling of late entry penalties for packaged goods (classic reprint) di kalyanaram, gurumurthy (4 risultati)
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,28
Spedizione gratuitaSpedito in U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,31
EUR 3,85 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Altre immagini- Brossura
- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 15,17
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. Print on Demand. This book explores the concept of late entry penalties for packaged goods, analyzing the innate market share advantage enjoyed by early entrants. The author extends previous research by examining the endogenous effects of order of entry on marketing variables and the decision to enter… early. Through a recursive structural equation model, the book investigates how order of entry influences promotion, price, distribution, and advertising levels. It also examines the relationship between entry order and expected market share, as well as firm size and performance. The author finds that late entrants systematically have lower levels of marketing efforts and higher prices, but these effects do not eliminate the innate market share penalty for late entry. The book concludes that there is an underlying market-generated penalty for late entry, even when considering the endogenous effects of order of entry on marketing variables and firm characteristics. This book provides valuable insights into the dynamics of market entry and the challenges faced by late entrants. It offers a comprehensive analysis of the factors that influence market share advantages and late entry penalties, making it essential reading for marketers, business strategists, and researchers interested in understanding the competitive landscape of packaged goods industries. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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- Print on Demand
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 16,35
EUR 11,69 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Brand New. 34 pages. 9.13x6.14x0.24 inches. This item is printed on demand.
