Isbn: 9781330293560 - the television commercial how to create and produce, effective tv advertising (classic reprint) (4 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. Step into the captivating world of early television advertising with this insightful exploration of the art and science behind crafting compelling commercials. This book delves into the dynamic landscape of the 1950s, a period marked by television's rapid ascent as a powerful advertising medium. The author, a seasoned expert in the field, unveils the intricate process of creating effective television commercials, emphasizing the collaborative effort between advertisers, agencies, and production teams. Discover the key players involved, from the creative visionaries to the technical specialists, and gain a deeper understanding of their roles in shaping the final product. This book delves into the psychology of the viewer, exploring how commercials can capture attention, evoke emotions, and ultimately drive purchasing decisions. Uncover the secrets behind successful advertising strategies, including the importance of understanding consumer motivations, crafting memorable messages, and utilizing various production techniques such as live action, animation, and stop-motion. With its rich historical context and practical insights, this book offers a timeless guide to the principles of effective advertising, reminding us that while technology may evolve, the fundamental principles of connecting with an audience remain constant. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…

Paperback. Condizione: Brand New. 226 pages. 9.00x6.00x0.51 inches. This item is printed on demand.