9781330295540 - distributed lag models of response to a communications mix (classic reprint) di montgomery, david bruce (3 risultati)
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Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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EUR 25,79
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 25,38
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Altre immagini- Brossura
- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
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Paperback. Condizione: New. Print on Demand. This book presents a groundbreaking study on the measurement of market response to strategic communications within the pharmaceutical industry. The author utilizes econometric modeling to analyze historical data, yielding valuable insights into the impact of various promotional tactic…s on market share. Findings suggest that journal advertising and samples/literature are particularly effective, while direct mail shows limited short-term effects. The analysis highlights the importance of aligning promotional investments with long-term objectives. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
