Isbn: 9781330298893 - effective house organs: the principles and practice of editing and publishing successful house organs (classic reprint) (3 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book highlights the evolution and impact of house organs, a versatile marketing tool employed by businesses for over a century. The author, an expert in house organ publishing, draws on decades of experience and hundreds of successful campaigns to illustrate the principles and practices of effective house organ creation. The chapters explore various types of house organs, from those targeting sales teams to those designed for dealers, employees, and consumers. The author emphasizes the importance of aligning house organs with an organization's overall marketing strategy, providing practical guidance on planning, editing, and distributing these publications. The book also delves into the historical significance of house organs, tracing their roots back to the early days of advertising. Overall, this comprehensive guide offers valuable insights into the power of house organs as a means to build relationships, increase sales, and drive business success. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…