Isbn: 9781330809884 - adoption of new ideas and practices: a summary of the research dealing with the acceptance of technological change in agriculture, with implications ... in facilitating such change (classic reprint) (3 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book examines the role of interpersonal communication and information sources in the adoption of recommended farming practices. The author reviews research conducted by land-grant institutions, which has demonstrated that farmers go through distinct stages of awareness, interest, evaluation, trial, and adoption. The book then categorizes adopters based on their adoption rate: early adopters, the majority, and late adopters. The author finds that early adopters typically have larger farms, higher incomes, are more willing to take risks, and are more actively seeking information. In contrast, late adopters tend to have smaller farms, are more security-oriented, and rely more heavily on local sources of information. The author concludes that understanding the adoption process and the role of information sources can help educators develop more effective programs to promote the adoption of new farming practices. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…