ISBN: 9781332247561 - when and what to buy (classic reprint): a nested logit model of coffee purchase: a nested logit model of coffee purchase (classic reprint) (3 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book merges the selective disciplines of economics, marketing, and customer choice to obtain a hyper-specific understanding of two primary moments in the consumer-product relationship: choosing between brands of a product, and deciding on whether to purchase a product at all. Grounded in contemporary scanner panel data, the author employs the established statistical modeling approach of multinomial logit to develop a model that separates these two choices. Product-level factors, such as price and promotions, and customer-level factors such as brand loyalty affect both the product and purchase choices, but the strength and even the direction of these effects differs. The author delves into the reasons behind these differences and the added complexity in modeling them. Insight from this book is applicable to marketing strategy, particularly within the competitive supermarket industry. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…