9781332268313 - a logit model of brand choice calibrated on scanner data (classic reprint) di guadagni, peter m. (4 risultati)
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 25,07
Spedizione gratuitaSpedito in U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,55
EUR 3,81 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Altre immagini- Brossura
- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 15,75
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. Print on Demand. This book presents statistical methods for modeling consumer choices, specifically through a multinomial logit model. Drawing from marketing data and scanner-collected panel data, the author expertly calibrates his model around the real world purchasing habits of 100 households in Kan…sas City over the course of a year. The model ultimately predicts market share, which can be useful for manufacturers and retailers alike. A fascinating insight from this research is that a group of loyal customers tend to be rather insensitive to marketing efforts, whereas a pool of "switchers" are quite responsive to price changes and promotions. The author suggests that high-share brands often have larger pools of loyal customers while low-share brands depend more on switchers. This book is well-suited for professionals in marketing and retail and provides valuable insights into customer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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Da: moluna, Greven, , Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 22,18
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. KlappentextrnrnExcerpt from A Logit Model of Brand Choice Calibrated on Scanner DataOpportunities for building and testing models of customer behavior. In particular, data now being collected by optical scanning of the Universal Product .
