9781332271740 - New Product Strategy in Small High Technology Firms: A Pilot Study (Classic Reprint) di Meyer, Marc H. (3 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book explores the strategies of small, technology-driven companies and their implications for economic growth. The author conducted a pilot study on ten such firms, analyzing their new product development processes and their impact on corporate performance. The study found that companies with a more focused approach to product development, characterized by incremental improvements in existing technologies and markets, tended to outperform those with a wider range of product offerings. The author argues that companies should prioritize leveraging existing technologies in new markets rather than pursuing radical innovations, and that a balance between technological and market diversification is crucial for success. The book's insights provide valuable guidance for entrepreneurs and managers in technology-based industries seeking to navigate the challenges of product development and achieve sustainable growth. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.