9781332278176 - recall, recognition, and the measurement of memory for print advertisements (classic reprint) di bagozzi, richard p. (3 risultati)
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 25,06
Spedizione gratuitaSpedito in U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,87
EUR 3,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 15,85
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. Print on Demand. This book explores the complex connection between memory and the effectiveness of print advertisements. The author examines the widely used methods of measuring ad effectiveness: recall and recognition. Critically reassessing their validity as memory tests by leveraging theories from…cognitive psychology, this book finds that recall and recognition measures are imperfect, affected by factors beyond memory, and improved when reader interest is considered. The author further reveals that memory for advertising is multidimensional and varies depending on the information being tested. Overall, the book provides valuable insights for advertising researchers and practitioners seeking to understand the intricacies of advertising effectiveness and improve measurement techniques. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
