9781333761967 - brandaid: an on-line marketing-mix model (classic reprint) di little, john d. c. (3 risultati)
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 27,76
Spedizione gratuitaSpedito in U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 26,03
EUR 4,83 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Altre immagini- Brossura
- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 17,48
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. Print on Demand. This book presents a flexible and comprehensive marketing model called BRANDAID for organizing and evaluating marketing strategies. The model is designed to be easily customized and calibrated to specific marketing problems, making it applicable to a wide range of consumer packaged go…ods. The author, an expert in marketing science, provides a step-by-step guide to implementing the model, including data analysis, calibration, and troubleshooting. The book covers the key marketing activities that influence sales and profit, such as advertising, promotion, pricing, and distribution. It also considers the effects of competition and retail dynamics. The model's modular structure allows users to start with a simple framework and gradually add complexity as needed. By integrating data, judgment, and assumptions, BRANDAID helps marketing managers make informed decisions about resource allocation, goal setting, and day-to-day operations. The book emphasizes the importance of model calibration and ongoing evaluation to ensure that the model remains aligned with market conditions. Ultimately, the insights gained from using BRANDAID empower marketing managers to optimize their strategies, increase sales, and maximize profitability. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
