9781333780937 - adaptive control systems in marketing (classic reprint) di little, john d. c. (3 risultati)
- Brossura
Da: PBShop.store US, Wood Dale, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,89
Spedizione gratuitaSpedito in U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: PBShop.store UK, Fairford, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,31
EUR 3,81 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Altre immagini- Brossura
- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 15,61
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. Print on Demand. This book is a comprehensive guide to marketing operations that offers a detailed framework for adapting marketing strategies to changing market conditions. The author discusses the company's key responsibility to continuously learn from experience and incorporate that knowledge into…marketing activities. They emphasize the importance of a formal adaptive control system using consistent data collection and analysis to optimize promotional spending. The author presents a specific model for setting promotion rates by balancing experimentation and learning with profit maximization. This book provides valuable insights into the dynamic nature of marketing and how companies can effectively respond to market shifts to achieve optimal outcomes. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
