ISBN: 9781334296703 - principles of advertising (classic reprint): a systematic syllabus of the fundamental principles of advertising: a systematic syllabus of the fundamental principles of advertising (classic reprint) (4 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book is a comprehensive guide to the principles of advertising, offering a systematic framework for understanding the field. It delves into the psychological underpinnings of advertising, drawing on insights from psychology to explain how to effectively capture attention, persuade audiences, and drive action. The author meticulously examines the interplay between various elements within an advertisement, from the power of headlines and images to the effectiveness of different persuasive arguments. The book also provides practical advice on creating engaging advertisements that resonate with specific audiences. By dissecting the nuances of language, visual design, and distribution, the author equips readers with the tools to craft compelling advertisements that stand out in a crowded marketplace. Throughout the text, the author emphasizes the importance of honesty and ethical advertising practices. This book offers invaluable guidance for anyone seeking to master the art and science of advertising, illuminating the strategies and principles that have shaped the field over time. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…

Paperback. Condizione: Brand New. 78 pages. 9.02x5.98x0.15 inches. In Stock. This item is printed on demand.