9781334298141 - an interactive media decision support system (classic reprint) di ness, david (3 risultati)
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,78
Spedizione gratuitaSpedito in U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,53
EUR 3,85 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Altre immagini
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- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 15,57
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. Print on Demand. This book introduces an interactive media decision support system, an advertising solution designed to help advertisers identify potential clients and effectively utilize media outlets to reach those consumers. The authors begin by establishing the historical context of media planning… and then thoroughly describe the development and features of their system, from its user interface and language to its data storage and retrieval capabilities. The book also discusses the integration of several models into the system, including reach and frequency analysis, optimization, and flexible report generation. These models allow advertisers to evaluate the effectiveness of different media schedules and optimize their advertising budgets. The authors emphasize the system's flexibility and adaptability, highlighting its ability to incorporate new data sources and models as they become available. Through this comprehensive exploration, the book offers valuable insights into the challenges and opportunities of media planning and provides a practical tool for advertisers seeking to maximize the impact of their campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
