ISBN: 9781334299278 - forty years of advertising, 1869-1909 (classic reprint): a collection of somewhat intimate talks on certain phases of advertising, by the largest and ... largest and leading agency (classic reprint) (3 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book chronicles 40 years of development in advertising against the backdrop of pivotal changes in American culture, business, and society. Covering 40 years of transformative history, from the aftermath of the Civil War to the burgeoning growth of the consumer era, the author shows how the role of the ad industry developed from largely promoting dubious products like patent medicines into the sophisticated, influential force we know today. The book does not simply chronicle changes in the ad industry but also uses the industry's development as a lens to understand the social, economic, and technological upheavals of the era. It highlights a firm that has strategically navigated these changes, demonstrating the principles that have led to the company's success and longevity. Timely and insightful, this book will fascinate students of business, history, and communications. It elucidates key principles of the advertising industry and offers perspective on how advertising has profoundly impacted society and the human condition. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…