9781334299711 - operations research in marketing: what's up (classic reprint) di little, john d. c. (3 risultati)
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Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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EUR 25,63
Spedizione gratuitaSpedito in U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,89
EUR 3,85 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 15 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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- Print on Demand
Da: Forgotten Books, London, Regno UnitoForgotten Books
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EUR 16,10
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Paperback. Condizione: New. Print on Demand. This book examines the growing significance of quantitative methods in marketing, emphasizing the use of data-driven models in decision-making processes and measurement techniques that support such models. It provides a timely review of functional areas in marketing, including adverti…sing, sales force, distribution channels, pricing, and new product development, offering insights into how complexity and data-driven approaches are shaping the field. The book also explores adaptive and behavioral models and the growing use of online computation in marketing, indicating the remarkable growth and influence of quantitative methods in shaping the future of marketing practices. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
