Isbn: 9781334432408 - the management of the process of innovation and the measurement of research and development productivity (classic reprint) (3 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book explores the challenges and opportunities within the R&D and innovation processes, with a specific focus on the relationship between R&D, marketing, and manufacturing. The author underscores that the key to fostering innovation lies in fostering creativity and minimizing risks through a judicious combination of financial and non-financial measurement techniques applied at the project level. The author also emphasizes that the R&D process involves many different functions and people, and their successful collaboration is highly dependent on strong leadership, clear communication, and effective management of the project life cycle, from the initial idea to the final product or service. The book provides valuable insights for managers seeking to enhance R&D productivity and drive innovation within their organizations. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…