ISBN: 9781398606449 - the martech handbook: build a technology stack to attract and retain customers (36 risultati)

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  • Lingua: Inglese

    Editore: Kogan Page, 2022

    1398606448 / 9781398606449

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  • Lingua: Inglese

    Editore: Kogan Page, 2022

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    paperback. Condizione: Good. Highlighting/Underlining/Notes etc. Satisfaction 100% guaranteed.

  • Lingua: Inglese

    Editore: Kogan Page, 2022

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  • Lingua: Inglese

    Editore: Kogan Page, 2022

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  • Lingua: Inglese

    Editore: Kogan Page, 2022

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  • Lingua: Inglese

    Editore: Kogan Page Ltd, London, 2022

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    Paperback. Condizione: new. Paperback. Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology. Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Lingua: Inglese

    Editore: Kogan Page Ltd, GB, 2022

    1398606448 / 9781398606449

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    Paperback. Condizione: New. Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.…

  • Lingua: Inglese

    Editore: Kogan Page, 2022

    1398606448 / 9781398606449

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  • Lingua: Inglese

    Editore: Kogan Page 8/30/2022, 2022

    1398606448 / 9781398606449

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    Paperback or Softback. Condizione: New. The Martech Handbook: Build a Technology Stack to Attract and Retain Customers. Book.

  • Lingua: Inglese

    Editore: Kogan Page, 2022

    1398606448 / 9781398606449

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  • Lingua: Inglese

    Editore: Kogan Page 2022-08-03, 2022

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    Paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Lingua: Inglese

    Editore: Kogan Page, 2022

    1398606448 / 9781398606449

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  • Lingua: Inglese

    Editore: Kogan Page, 2022

    1398606448 / 9781398606449

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  • Lingua: Inglese

    Editore: Kogan Page Ltd, GB, 2022

    1398606448 / 9781398606449

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    Paperback. Condizione: New. Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.…

  • Lingua: Inglese

    Editore: Kogan Page, 2022

    1398606448 / 9781398606449

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    Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Lingua: Inglese

    Editore: Kogan Page, 2022

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    Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

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    Editore: Kogan Page Ltd, 2022

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  • Lingua: Inglese

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    1398606448 / 9781398606449

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  • Lingua: Inglese

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  • Lingua: Inglese

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  • Lingua: Inglese

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  • Lingua: Inglese

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  • Lingua: Inglese

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  • Lingua: Inglese

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    Paperback. Condizione: new. Paperback. Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology. Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Lingua: Inglese

    Editore: Kogan Page Ltd, GB, 2022

    1398606448 / 9781398606449

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    Paperback. Condizione: New. Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.…

  • Lingua: Inglese

    Editore: Kogan Page, 2022

    1398606448 / 9781398606449

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  • Lingua: Inglese

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    Condizione: New. Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to-follow guide.Increase customer attraction, acquisition and retention by using technology to creat.

  • Lingua: Inglese

    Editore: Kogan Page Ltd, GB, 2022

    1398606448 / 9781398606449

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    Paperback. Condizione: New. Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.…