ISBN: 9781398625051 - ai for public relations: a how-to guide for implementation and management (27 risultati)

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Hardback. Condizione: New. Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies. AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand trust. Edited by industry leaders Stephen Waddington and Ben Verinder, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function.You'll learn how to:- Apply AI models to improve content creation, planning and performance measurement- Implement practical tools that streamline workflows while strengthening professional judgment- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use- Optimize organizational adoption by aligning governance, processes and stakeholder expectations- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision makingWith a balance of strategic insight and hands-on application, AI for Public Relations helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession.Themes include: PR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning. …

Condizione: New. 2026. 1st Edition. hardcover. . . . . .

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Hardcover. Condizione: Brand New. 280 pages. 9.21x6.14x9.21 inches. In Stock.

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Hardback. Condizione: New. Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies. AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand trust. Edited by industry leaders Stephen Waddington and Ben Verinder, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function.You'll learn how to:- Apply AI models to improve content creation, planning and performance measurement- Implement practical tools that streamline workflows while strengthening professional judgment- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use- Optimize organizational adoption by aligning governance, processes and stakeholder expectations- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision makingWith a balance of strategic insight and hands-on application, AI for Public Relations helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession.Themes include: PR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning. …

Hardcover. Condizione: new. Hardcover. Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk. Developed by leading practitioners and academics, AI for Public Relations addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, this book combines practical, tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption. Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. Featuring real-world examples from companies such as AXA, the BBC, Deutsche Bank and Adecco, this book is the ultimate guide to the future of Public Relations in the age of AI. Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Hardcover. Condizione: new. Hardcover. Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies. AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand trust. Edited by industry leaders Stephen Waddington and Ben Verinder, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function.You'll learn how to:- Apply AI models to improve content creation, planning and performance measurement- Implement practical tools that streamline workflows while strengthening professional judgment- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use- Optimize organizational adoption by aligning governance, processes and stakeholder expectations- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision makingWith a balance of strategic insight and hands-on application, AI for Public Relations helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession.Themes include: PR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condizione: Brand New. 280 pages. 9.21x6.14x9.21 inches. In Stock. This item is printed on demand.

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies. AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand trust. Edited by industry leaders Stephen Waddington and Ben Verinder, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function.You'll learn how to:- Apply AI models to improve content creation, planning and performance measurement- Implement practical tools that streamline workflows while strengthening professional judgment- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use- Optimize organizational adoption by aligning governance, processes and stakeholder expectations- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision makingWith a balance of strategic insight and hands-on application, AI for Public Relations helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession.Themes include: PR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning.…

Condizione: New. PRINT ON DEMAND.

Hardcover. Condizione: new. Hardcover. Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk. Developed by leading practitioners and academics, AI for Public Relations addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, this book combines practical, tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption. Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. Featuring real-world examples from companies such as AXA, the BBC, Deutsche Bank and Adecco, this book is the ultimate guide to the future of Public Relations in the age of AI. Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Buch. Condizione: Neu. AI for Public Relations | A How-To Guide for Implementation and Management | Stephen Waddington (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2026 | Kogan Page | EAN 9781398625051 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …