Isbn: 9781398695566 - brands with a conscience: how to build a successful and responsible brand (17 risultati)

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Condizione: new.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. 2021. 1st Edition. hardcover. . . . . .

Condizione: New.

Condizione: New. In English.

Condizione: New. 1st edition NO-PA16APR2015-KAP.

Condizione: New. 2021. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Condizione: Brand New. 240 pages. 9.25x6.25x0.75 inches. In Stock.

Buch. Condizione: Neu. Neuware - The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values and balancing measures of success across economic, human, social and environmental factors. They are then used as the criteria to assess twelve carefully selected case studies, which include Dilmah Tea, H&M, Dr. Hauschka, Merci and the John Lewis Partnership, amongst other leading international brands. Because the potential to have bad practice unmasked or to have successes amplified online is greater than ever, it pays to adopt a strategy that builds customer loyalty and trust.Brands with a Conscience inspires via examples of brands which not only exhibit a genuine desire to operate ethically, but also have seen impressive success in terms of engagement with consumers, reputation, and return on investment. The book includes a range of practical tools to bring together the main concepts in an easy-to-adopt framework for building a brand strategy based upon real world experience. If you are a brand manager or marketing professional seeking a conscientious approach to consumer engagement, then Brands with a Conscience will support you every step of the way.…

Hardcover. Condizione: Brand New. 240 pages. 9.25x6.25x0.75 inches. In Stock. This item is printed on demand.

Condizione: New. PRINT ON DEMAND.

Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.&Uumlber den AutorNicholas Ind, Sandra Horlings.…

Buch. Condizione: Neu. Brands with a Conscience | How to Build a Successful and Responsible Brand | Nicholas Ind (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2021 | Kogan Page | EAN 9781398695566 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …