9781402072673 - dynamic models of advertising competition: 13 di erickson, gary m. (13 risultati)
Lingua: Inglese
Editore: Springer 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
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Lingua: Inglese
Editore: Springer 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
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Lingua: Inglese
Editore: Springer 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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Lingua: Inglese
Editore: Springer 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
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Lingua: Inglese
Editore: Kluwer Academic Publishers 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
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Condizione: New. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria an…d dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890. . 2002. 2nd ed. 2003. Hardback. . . . .
Lingua: Inglese
Editore: Springer 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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Lingua: Inglese
Editore: Springer 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Kluwer Academic Publishers 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condizione: New. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria an…d dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890. . 2002. 2nd ed. 2003. Hardback. . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Springer US, Springer US 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodolo…gy for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.
Lingua: Inglese
Editore: Springer US Okt 2002 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and… vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor. 160 pp. Englisch.
Lingua: Inglese
Editore: Springer US 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
- Rilegato
- Print on Demand
Da: moluna, Greven, , Germaniamoluna
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Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoreti…c foundation form a powerful and vital methodology .
Altre immaginiLingua: Inglese
Editore: Springer US 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
- Rilegato
- Print on Demand
Da: preigu, Osnabrück, Germaniapreigu
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Buch. Condizione: Neu. Dynamic Models of Advertising Competition | Gary M. Erickson | Buch | vii | Englisch | 2002 | Springer US | EAN 9781402072673 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Lingua: Inglese
Editore: Springer US, Springer US Okt 2002 2002
Serie: International Series in Quantitative Marketing, Libro 2 di 8. Libro 2 di 8 - International Series in Quantitative Marketing
- Rilegato
- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vit…al methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 160 pp. Englisch.
