9781402073687 - market response models: econometric and time series analysis: 12 di ., dominique (16 risultati)
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12)
Parsons, Leonard J.,Hanssens, Dominique M.,Schultz, Randall L.
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing (12))
Schultz, Randall L.,Parsons, Leonard J.,Hanssens, Dominique M.
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Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red
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Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Market Response Models: Econometric and Time Series Analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Da: Studibuch, Stuttgart, GermaniaStudibuch
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paperback. Condizione: Gut. 520 Seiten; 9781402073687.3 Gewicht in Gramm: 1.
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12)
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Da: SHIMEDIA, Brooklyn, NY, U.S.A.SHIMEDIA
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12)
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Da: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
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paperback. Condizione: New. In shrink wrap. Looks like an interesting title.
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12) (Volume 0)
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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Condizione: New. In English.
Market Response Models : Econometric and Time Series Analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Market Response Models : Econometric and Time Series Analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Market Response Models : Econometric and Time Series Analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Da: moluna, Greven, Germaniamoluna
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Kartoniert / Broschiert. Condizione: New.
Market Response Models : Econometric and Time Series Analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, Randall L.
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
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Condizione: As New. Unread book in perfect condition.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields,… like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It's not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
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- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 353,09
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in prof…essional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It's not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management. 520 pp. Englisch.
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- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 353,09
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -From 1976 to the beginning of the millennium¿covering the quarter-century life span of this book and its predecessor¿something remarkable has happened to market response research: it has become practice. Academics who teach in professi…onal fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It¿s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 520 pp. Englisch.
