9781402076145 - Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives: Marketing and Engineering Issues in the Supply Chain and Internet Domains: 16 (14 risultati)

Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

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Condizione: New. Examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Editor(s): Chakravarty, Amiya K.; Eliashberg, Jehoshua (The Wharton School, University of Pennsylvania, Philadelphia, USA). Series: International Series in Quantitative Marketing. Num Pages: 332 pages, biography. BIC Classification: KJC; KJS; KJU. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 693. . 2003. Hardback. . . . .

Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.

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Condizione: As New. Unread book in perfect condition.

Condizione: New. Examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Editor(s): Chakravarty, Amiya K.; Eliashberg, Jehoshua (The Wharton School, University of Pennsylvania, Philadelphia, USA). Series: International Series in Quantitative Marketing. Num Pages: 332 pages, biography. BIC Classification: KJC; KJS; KJU. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 693. . 2003. Hardback. . . . . Books ship from the US and Ireland.

Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketingOne of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.Hardcover version published in December 2003. 348 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 348 pp. Englisch.