9781412930772 - Understanding Media Economics di Doyle, Gillian (27 risultati)

Condizione: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condizione: Good. 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

paperback. Condizione: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781412930772.

paperback. Condizione: New. Second. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback. Condizione: new. Paperback. "Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."- Lucy Kung, Oxford University and Jonkoping University"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."- Chris Bilton, University of Warwick"An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media."- Milan Todorovic, London Metropolitan UniversityWith the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries.Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets.Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries. Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

paperback. Condizione: New. In shrink wrap. Looks like an interesting title!

Condizione: Very good.

Condizione: New. "Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.

Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.

Taschenbuch. Condizione: Neu. Understanding Media Economics | Gillian Doyle | Taschenbuch | Kartoniert / Broschiert | Englisch | 2013 | SAGE Publishing Ltd | EAN 9781412930772 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

Paperback. Condizione: new. Paperback. "Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."- Lucy Kung, Oxford University and Jonkoping University"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."- Chris Bilton, University of Warwick"An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media."- Milan Todorovic, London Metropolitan UniversityWith the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries.Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets.Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries. Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Condizione: New. 2013. 2nd Edition. Paperback. Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries. Num Pages: 232 pages, black & white illustrations, black & white tables, figures. BIC Classification: JFD; KC. Category: (U) Tertiary Education (US: College). Dimension: 242 x 171 x 13. Weight in Grams: 406. . . . . .

Condizione: New. 2013. 2nd Edition. Paperback. Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries. Num Pages: 232 pages, black & white illustrations, black & white tables, figures. BIC Classification: JFD; KC. Category: (U) Tertiary Education (US: College). Dimension: 242 x 171 x 13. Weight in Grams: 406. . . . . . Books ship from the US and Ireland.

Paperback. Condizione: Brand New. 2nd edition. 216 pages. 9.25x6.50x0.50 inches. In Stock.

Condizione: New. Print on Demand pp. 232.

Paperback. Condizione: Brand New. 2nd edition. 216 pages. 9.25x6.50x0.50 inches. In Stock. This item is printed on demand.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries. 234 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.&Uumlber den AutorGillian Doyle is Professor of.