Isbn: 9781412987240 - using qualitative research in advertising: strategies, techniques, and applications (25 risultati)
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
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Paperback. Condizione: Fair. Second. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
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Da: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
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Da: Goodwill Books, Hillsboro, OR, U.S.A.Goodwill Books
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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Taylor, Ronald E.,Sheehan, Kim B.,Haley, Eric E.,Morrison, Margaret A.
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Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red
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Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Da: One Planet Books, Columbia, MO, U.S.A.One Planet Books
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paperback. Condizione: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Da: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
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paperback. Condizione: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.,Haley, Eric E.,Sheehan, Kim B.,Taylor, Ronald E.
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Da: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A., Haley, Eric E., Sheehan, Kim B., Taylor, Ronald E.
- Brossura
Da: HPB-Ruby, Dallas, TX, U.S.A.HPB-Ruby
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Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Da: GoldBooks, Denver, CO, U.S.A.GoldBooks
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EUR 105,44
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Paperback. Condizione: new. New Copy. Customer Service Guaranteed.
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Da: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
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EUR 110,45
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paperback. Condizione: New. Second. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
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EUR 163,95
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Condizione: New.
Using Qualitative Research in Advertising
Margaret A. Morrison, Eric E. Haley, Kim B. Sheehan, Ronald E. Taylor
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Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
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EUR 175,39
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Paperback. Condizione: New. This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.…
Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim Bartel; Taylor, Ronald E.
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 166,02
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Condizione: As New. Unread book in perfect condition.
Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim Bartel; Taylor, Ronald E.
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 172,16
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Condizione: New.
Using Qualitative Research in Advertising
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
- Brossura
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 193,00
EUR 9,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: 2 disponibili
Condizione: New. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326. . 2011. 2 Rev ed. Paperback. . . . . …
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Sheehan, Kim Bartel/ Haley, Eric/ Taylor, Ronald E./ Morrison, Margaret Ann
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 198,20
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Paperback. Condizione: Brand New. 2nd edition. 217 pages. 8.75x5.75x0.50 inches. In Stock.
Using Qualitative Research in Advertising
Margaret A. Morrison, Eric E. Haley, Kim B. Sheehan, Ronald E. Taylor
- Brossura
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 172,17
EUR 75,77 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.…
Using Qualitative Research in Advertising
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
- Brossura
Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 247,25
EUR 9,23 spedizioneSpedito in U.S.A.Quantità: 2 disponibili
Condizione: New. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326. . 2011. 2 Rev ed. Paperback. . . . . Books ship from the US and Ireland. …
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Ronald E. Taylor Kim B. (Bartel) Sheehan Eric E. Haley Margaret A. (Ann) Morrison Margaret Ann
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- Print on Demand
Da: Books Puddle, Woodside, NY, U.S.A.Books Puddle
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EUR 185,51
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Condizione: New. Print on Demand pp. xv + 218.
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- Print on Demand
Da: moluna, Greven, Germaniamoluna
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EUR 139,32
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.Über den AutorrnrnMargaret A. Morrison is Professor in the School of.…
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Taylor Ronald E. Sheehan Kim B. (Bartel) Haley Eric E. Morrison Margaret A. (Ann) Ann Margaret
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- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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EUR 194,69
EUR 7,58 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Condizione: New. Print on Demand pp. xv + 218 Illus.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Taylor Ronald E. Sheehan Kim B. (Bartel) Haley Eric E. Morrison Margaret A. (Ann) Ann Margaret
- Brossura
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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EUR 195,30
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 4 disponibili
Condizione: New. PRINT ON DEMAND pp. xv + 218.
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- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 174,24
EUR 35,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.…
