ISBN: 9781452217802 - applied crisis communication and crisis management: cases and exercises (16 risultati)

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Paperback. Condizione: Brand New. 1st edition. 256 pages. 10.00x7.00x0.50 inches. In Stock.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.&Uumlber den AutorW. Timothy Coombs (PhD Purdue Universi. …

Condizione: New. Print on Demand pp. 256.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.…