9781461481836 - strategies in e-business: positioning and social networking in online markets (18 risultati)
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Strategies in E-Business : Positioning and Social Networking in Online Markets
Gil-Pechuan, Ignacio (EDT); Palacios-Marques, Daniel (EDT); Peris-Ortiz, Marta Peris (EDT); Vendrell, Eduardo (EDT); Ferri-Ramirez, Cesar (EDT)
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Strategies in E-Business : Positioning and Social Networking in Online Markets
Gil-Pechuan, Ignacio (EDT); Palacios-Marques, Daniel (EDT); Peris-Ortiz, Marta Peris (EDT); Vendrell, Eduardo (EDT); Ferri-Ramirez, Cesar (EDT)
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs-wi…th particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation. The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice. In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites Do they know how to make the most of it Are they willing to make the necessary effort to adapt Can e-business strategies contribute to company creation and the success of already existing businesses And if so, how.
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Condizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking prog…rams¿with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation. The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice. In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites? Do they know how to make the most of it? Are they willing to make the necessary effort to adapt? Can e-business strategies contribute to company creation and the success of already existing businesses? And if so, how.
Strategies in E-Business : Positioning and Social Networking in Online Markets
Gil-Pechuan, Ignacio (EDT); Palacios-Marques, Daniel (EDT); Peris-Ortiz, Marta Peris (EDT); Vendrell, Eduardo (EDT); Ferri-Ramirez, Cesar (EDT)
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Strategies in E-Business : Positioning and Social Networking in Online Markets
Gil-Pechuan, Ignacio (EDT); Palacios-Marques, Daniel (EDT); Peris-Ortiz, Marta Peris (EDT); Vendrell, Eduardo (EDT); Ferri-Ramirez, Cesar (EDT)
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networ…king programs-with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation. The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice. In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites Do they know how to make the most of it Are they willing to make the necessary effort to adapt Can e-business strategies contribute to company creation and the success of already existing businesses And if so, how 172 pp. Englisch.
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Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Explores alignment of strategy, organization design, human resource management, and e-business practices to maximize the business potential for social networkingPresents in-depth case studies of social netw…orking strategies in practiceFocus.
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND pp. 172.
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Da: preigu, Osnabrück, Germaniapreigu
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Buch. Condizione: Neu. Strategies in E-Business | Positioning and Social Networking in Online Markets | Ignacio Gil-Pechuán (u. a.) | Buch | vi | Englisch | 2013 | Springer | EAN 9781461481836 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com…| Anbieter: preigu Print on Demand.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking… programs¿with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation.The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice.In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites Do they know how to make the most of it Are they willing to make the necessary effort to adapt Can e-business strategies contribute to company creation and the success of already existing businesses And if so, how Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 172 pp. Englisch.
