9781472970510 - press start: using gamification to power-up your marketing di griffin, daniel; meer, albert van der (17 risultati)
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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EUR 28,04
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Paperback. Condizione: new. Paperback. Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log e…verything on their fitness app? The fact is, these obsessions and highs affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions. Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
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EUR 28,04
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Paperback. Condizione: New. Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task. and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything…on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.
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Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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EUR 24,74
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Condizione: new.
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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EUR 25,08
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Condizione: New. pp. 288.
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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Condizione: New. 2019. Paperback. . . . . .
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Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condizione: New. 2019. Paperback. . . . . . Books ship from the US and Ireland.
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Da: Chiron Media, Wallingford, Regno UnitoChiron Media
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Paperback. Condizione: New.
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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EUR 27,66
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Paperback. Condizione: Brand New. 278 pages. 9.25x6.00x1.00 inches. In Stock.
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. pp. 288.
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Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
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EUR 23,97
EUR 18,28 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
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EUR 29,47
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Paperback. Condizione: new. Paperback. Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log e…verything on their fitness app? The fact is, these obsessions and highs affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions. Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Da: moluna, Greven, Germaniamoluna
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EUR 26,32
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Kartoniert / Broschiert. Condizione: New. Über den AutorrnrnDaniel Griffin, Albert van der MeerKlappentextShortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever f.
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Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 48,53
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Paperback. Condizione: new. Paperback. Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log e…verything on their fitness app? The fact is, these obsessions and highs affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions. Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 31,23
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Taschenbuch. Condizione: Neu. Neuware - Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush Have you ever felt a rush when you completed a task. and perhaps another when you crossed it off your to-do list Or maybe you have that one running-obsessed friend who has to log e…verything on their fitness app The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance.With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.
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Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,16
EUR 75,94 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Paperback. Condizione: New. Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task. and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything…on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.
