ISBN: 9781475959567 - pragmalytics: practical approaches to marketing analytics in the digital age (13 risultati)

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Condizione: New. Print on Demand pp. 118 23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam.

Condizione: New. Print on Demand pp. 118.

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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern marketing forest among ever-denser thickets of data, channels, and tools.REACTIONS TO 'PRAGMALYTICS''This is really good. full of common sense approaches that not only blend analytics and creativity, but hold everyone's thinking to a behavioral set of imperatives. a grounded human starting place that lets you make better decisions.'-Ben Kline, ex CSO/CMO, Leo Burnett'This is a must read for business executives confronting the digital imperative. Brea's lively prose is on-point, provocative, and actionable.'-Bob Neuhaus, Global Sector Head - Financial Services, TNS'This book presents practical advice with good examples and an easy-to-read style. I recommend it to senior marketing executives trying to approach multi-channel strategies in a more manageable way.'-Jeffrey Hupe, Founder, Phronesis Group, LLC, and former VP Global Strategy and Innovation, The Nielsen Group. …

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnThe promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and. …

Taschenbuch. Condizione: Neu. Pragmalytics | Practical Approaches to Marketing Analytics in the Digital Age | Cesar A. Brea | Taschenbuch | Englisch | 2012 | iUniverse | EAN 9781475959567 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…