9781479856053 - spreadable media: creating value and meaning in a networked culture di jenkins, henry; ford, sam; green, joshua (35 risultati)
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Lingua: Inglese
Editore: NYU Press (edition Reprint) 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Paperback. Condizione: Fair. Reprint. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Lingua: Inglese
Editore: New York University Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Lingua: Inglese
Editore: New York University Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Lingua: Inglese
Editore: New York University Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Lingua: Inglese
Editore: New York University Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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paperback. Condizione: Good. Reprint. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
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paperback. Condizione: Good. Reprint. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. Ships same or next business day. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Lingua: Inglese
Editore: MI - New York University 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: New York University Press, US 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
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Paperback. Condizione: New. How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries… have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"-aggregating attention in centralized places-with "spreadability"-dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media-from both the US and around the world-the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.
Lingua: Inglese
Editore: New York University Press, US 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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Paperback. Condizione: New. How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries… have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"-aggregating attention in centralized places-with "spreadability"-dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media-from both the US and around the world-the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.
Lingua: Inglese
Editore: New York University Press 4/3/2018 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
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Paperback or Softback. Condizione: New. Spreadable Media: Creating Value and Meaning in a Networked Culture. Book.
Lingua: Inglese
Editore: New York University Press, New York 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Paperback. Condizione: new. Paperback. How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media… industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"aggregating attention in centralized placeswith "spreadability"dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social mediafrom both the US and around the worldthe authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline. "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new.
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. pp. 352.
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Chiron Media, Wallingford, Regno UnitoChiron Media
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paperback. Condizione: New.
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Condizione: New. 2018. Reprint. Paperback. . . . . .
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Condizione: New. In.
Lingua: Inglese
Editore: New York University Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condizione: New. 2018. Reprint. Paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: NYU Press 2018-04 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Chiron Media, Wallingford, Regno UnitoChiron Media
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PF. Condizione: New.
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condizione: New. pp. 352.
Lingua: Inglese
Editore: New York Univ Pr 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. reprint edition. 352 pages. 9.25x5.75x1.25 inches. In Stock.
Lingua: Inglese
Editore: NYU Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
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Da: Speedyhen, Hertfordshire, Regno UnitoSpeedyhen
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Condizione: NEW.
Lingua: Inglese
Editore: New York University Press, US 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
- Brossura
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
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Paperback. Condizione: New. How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries… have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"-aggregating attention in centralized places-with "spreadability"-dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media-from both the US and around the world-the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.
Lingua: Inglese
Editore: New York University Press 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
- Brossura
Da: moluna, Greven, Germaniamoluna
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Condizione: New. Über den AutorHenry Jenkins is Provost s Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. He is the author or coauthor of twenty books including Textual Poacher.
Lingua: Inglese
Editore: New York University Press, New York 2018
Serie: Postmillennial Pop, Libro 15 di 30. Libro 15 di 30 - Postmillennial Pop
- Brossura
Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Paperback. Condizione: new. Paperback. How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media… industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"aggregating attention in centralized placeswith "spreadability"dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social mediafrom both the US and around the worldthe authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline. "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
