Isbn: 9781484202609 - marketing analytics roadmap: methods, metrics, and tools (26 risultati)

Condizione: New.

Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: New. 1st ed. Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire-and keep-more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscapeSales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.…

Condizione: New.

Paperback. Condizione: New. 1st ed. Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire-and keep-more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscapeSales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.…

Soft cover. Condizione: New. 1st Edition.

Condizione: New. Num Pages: 182 pages, 15 black & white illustrations, biography. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 268. . 2015. 1st ed. paperback. . . . .

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. Num Pages: 182 pages, 15 black & white illustrations, biography. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 268. . 2015. 1st ed. paperback. . . . . Books ship from the US and Ireland.

Condizione: New. In English.

Paperback. Condizione: New. 1st ed. Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire-and keep-more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscapeSales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.…

Condizione: New. pp. 300.

Paperback. Condizione: New. 1st ed. Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire-and keep-more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscapeSales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.…

Taschenbuch. Condizione: Neu. Marketing Analytics Roadmap | Methods, Metrics, and Tools | Jerry Rackley | Taschenbuch | xiv | Englisch | 2015 | Apress | EAN 9781484202609 | Verantwortliche Person für die EU: APress in Springer Science + Business Media, Heidelberger Platz 3, 14197 Berlin, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Paperback. Condizione: new. Paperback. Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But todays leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquireand keepmore customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscapeSales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: new. Questo è un articolo print on demand.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result You will acquire-and keep-more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there. 168 pp. Englisch.…

Paperback. Condizione: new. Paperback. Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But todays leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquireand keepmore customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscapeSales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Marketing Analytics Roadmap explains what marketing analytics are and how to set up an analytics process that will ultimately enable you to boost revenues and profitability.Jerry Rackley is Chief Analyst for Demand Metric, .…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result You will acquire-and keep-more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.…

Condizione: New. Print on Demand pp. 300.

Condizione: New. PRINT ON DEMAND pp. 300.

Paperback. Condizione: new. Paperback. Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But todays leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquireand keepmore customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscapeSales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today¿s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result You will acquire¿and keep¿more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscapeSales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 168 pp. Englisch.…