9781487505950 - Decoding Ceo-speak di Craig, Russell; Amernic, Joel (24 risultati)

Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condizione: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.

hardcover. Condizione: Acceptable. HARDCOVER Acceptable - This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. Standard-sized.

Hardback. Condizione: New. The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people - the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation's direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.

Condizione: New.

Condizione: New.

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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Hardcover. Condizione: new. Hardcover. The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.Decoding CEO-Speak critiques the public language of a powerful class of people the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation's direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate.Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies.Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders. Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Condizione: new.

Condizione: New.

Condizione: New. 2021. Hardcover. . . . . .

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Hardback or Cased Book. Condizione: New. Decoding Ceo-Speak. Book.

Condizione: As New. Unread book in perfect condition.

Condizione: New. 2021. Hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Condizione: new. Hardcover. The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.Decoding CEO-Speak critiques the public language of a powerful class of people the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation's direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate.Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies.Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders. Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Gebunden. Condizione: New. Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.&Uumlber den AutorRussell Craig is a full professor in the Fac.

Hardback. Condizione: New. The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people - the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation's direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.

Buch. Condizione: Neu. Neuware - The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people - the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation's direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.

Hardcover. Condizione: Brand New. 288 pages. 9.00x6.00x1.00 inches. In Stock. This item is printed on demand.