9781493940875 - modeling markets: analyzing marketing phenomena and improving marketing decision making di leeflang, peter s.h.; wieringa, jaap e.; bijmolt, tammo h.a.; pauwels, koen h. (10 risultati)
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condizione: New. pp. 408.
Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
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Da: preigu, Osnabrück, Germaniapreigu
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Taschenbuch. Condizione: Neu. Modeling Markets | Analyzing Marketing Phenomena and Improving Marketing Decision Making | Peter S. H. Leeflang (u. a.) | Taschenbuch | International Series in Quantitative Marketing | xiv | Englisch | 2016 | Springer | EAN 9781493940875 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tie…rgartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Springer New York, Springer US, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents…a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Leeflang, Peter/ Wieringa, Jaap E./ Bijmolt, T. H. A./ Pauwels, Koen H.
Lingua: Inglese
Editore: Springer Verlag, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. reprint edition. 422 pages. 9.30x6.20x1.00 inches. In Stock.
Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Condizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer New York Aug 2016, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
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- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling M…arkets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena. 424 pp. Englisch.
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand pp. 408.
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND pp. 408.
Lingua: Inglese
Editore: Springer New York, Springer US Aug 2016, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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EUR 160,49
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Springer Verla…g GmbH, Tiergartenstr. 17, 69121 Heidelberg 424 pp. Englisch.
