ISBN: 9781527636477 - business correspondence library, vol. 2: how to get and hold business by letter (classic reprint) (3 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book dives deep into the art of selling through the written word, offering a comprehensive guide to crafting persuasive business correspondence. Written at a time when the power of the printed word was paramount in commerce, the author delves into the psychology behind effective sales letters, exploring how to capture attention, build interest, and ultimately secure orders. The book provides detailed advice on how to structure sales letters, using compelling language to create conviction and build trust. It emphasizes the importance of understanding your audience, crafting a clear and concise message, and presenting persuasive arguments. The author stresses the significance of addressing specific objections, offering enticing price points, and providing clear and easy pathways for the customer to place their order. Through numerous examples and insightful analysis, the book lays out a framework for achieving success in the world of business correspondence, showcasing the power of the written word in securing sales and cultivating lasting customer relationships. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…