Isbn: 9781527751996 - advertising: selling the consumer (classic reprint) (3 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book, ahead of its time, presents a thoughtful and disciplined study of advertising's commercial standing and explores its role in shaping consumer behavior within the context of ever-changing market realities. The author, a leading advertising expert of the early 20th century, masterfully analyzes advertising's evolution from a supplementary sales tool, to a powerful force guiding consumer decisions. He emphasizes the significance of group psychology, demonstrating how advertising can sway entire demographics by appealing to their shared aspirations, aligning its message with their collective mindset, and presenting products not as mere commodities but as indispensable elements of their lifestyle. This book, a pioneering work in the field, offers a wealth of insights into the power of advertising, making it a valuable resource for anyone seeking to understand the dynamics of marketing and consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…