ISBN: 9781528409902 - problems in the packaging and merchandising of a selected drug product (classic reprint) (3 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book traces the creation, evolution, and marketing of two venerable drug products - Claranol skin ointment and its companion soap - originating in the early 1900s. In a century that has seen a revolution in the industry, these products have survived by adapting to changing times. Their story provides a vivid case study of the challenges facing the pharmaceutical industry as it transitioned from an ethical market to one focused on the consumer. Their tale also highlights the regulations governing the industry today. The book reveals the relentless pursuit of a new consumer base in an era of fierce competition and dwindling sales. It explores the process of updating an antiquated product and packaging while navigating the stringent requirements imposed by government regulators. Through this fascinating journey, the book offers valuable lessons for entrepreneurs, marketers, and anyone interested in the history of American business. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…