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Aggiungi al carrelloHardcover. Condizione: Brand New. 368 pages. 9.68x7.44x7.44 inches. In Stock.
Lingua: Inglese
Editore: SAGE Publications Ltd, London, 2025
ISBN 10: 1529681901 ISBN 13: 9781529681901
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Aggiungi al carrelloHardcover. Condizione: new. Hardcover. Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. Exercises, activities and discussion questions to reinforce learning. A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland. This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Aggiungi al carrelloHardcover. Condizione: Brand New. 368 pages. 9.68x7.44x7.44 inches. In Stock. This item is printed on demand.
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Aggiungi al carrelloBuch. Condizione: Neu. Marketing Analytics Using Excel | A Beginner's Guide | Rahul Pratap Singh Kaurav (u. a.) | Buch | Englisch | 2025 | SAGE Publications Ltd | EAN 9781529681901 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. Print on Demand pp. 368 1st edition NO-PA16APR2015-KAP.
Da: AHA-BUCH GmbH, Einbeck, Germania
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Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.