9781529684162 - applied marketing analytics using python di gokhan yildirim; raoul v. kübler (30 risultati)
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Paperback. Condizione: new. Paperback. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve…success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris. Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Condizione: New. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Tak…ing a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Condizione: New. 2025. 1st Edition. paperback. . . . . .
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Taschenbuch. Condizione: Neu. Neuware -Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. 384 pp. Englisch.
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Da: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermaniaRheinberg-Buch Andreas Meier eK
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Taschenbuch. Condizione: Neu. Neuware -Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. 384 pp. Englisch.
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Taschenbuch. Condizione: Neu. Neuware -Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.
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Condizione: New. 2025. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
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Paperback. Condizione: new. Paperback. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve…success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris. Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Paperback. Condizione: New Books. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will…be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Taschenbuch. Condizione: Neu. Neuware -Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 384 pp. Englisch.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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Taschenbuch. Condizione: Neu. Neuware - Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.
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Taschenbuch. Condizione: Neu. Applied Marketing Analytics Using Python | Gokhan Yildirim (u. a.) | Taschenbuch | Englisch | 2025 | Sage Publications Ltd. | EAN 9781529684162 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
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Paperback. Condizione: New. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Tak…ing a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 336 pages. 9.68x7.44x9.69 inches. In Stock.
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
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Paperback. Condizione: Brand New. 336 pages. 9.68x7.44x9.69 inches. In Stock. This item is printed on demand.
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Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Paperback. Condizione: new. Paperback. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve…success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris. Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
