ISBN: 9781529795165 - a very short, fairly interesting and reasonably cheap book about brand management (14 risultati)

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback. Condizione: new. Paperback. Each book in the Very Short, Fairly Interesting & Reasonably Cheap series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback or Softback. Condizione: New. A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management. Book.

Condizione: New.

Paperback. Condizione: new. Paperback. Each book in the Very Short, Fairly Interesting & Reasonably Cheap series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Soft cover. Condizione: New. 1st Edition.

Paperback. Condizione: Brand New. 160 pages. 8.26x5.82x8.27 inches. In Stock.

Taschenbuch. Condizione: Neu. Neuware - Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.…

Paperback. Condizione: Brand New. 160 pages. 8.26x5.82x8.27 inches. In Stock. This item is printed on demand.

Condizione: New. Print on Demand pp. 160 1st edition NO-PA16APR2015-KAP.