9781536161663 - future-focused strategic marketing (12 risultati)
- Rilegato
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 187,87
EUR 5,86 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 3 disponibili
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 194,07
EUR 2,31 spedizioneSpedito in U.S.A.Quantità: 3 disponibili
Condizione: New.
- Rilegato
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 196,45
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: new. Hardcover. The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable wo…rk to be separated from time and space. Technologies have also made certain occupations obsolete while creating new ones. In this changing landscape marked by hyper-competition, firms are looking for new ways to operate and manage their strategies in order to remain extremely agile, nimble, and customer-centric. Inherently, strategic marketing fuses theoretical rigor with relevance to the real world. Marketing strategies informed through insights based on quality academic research help firms develop relevant organization-wide initiatives for both enhanced value creation and subsequent value capture thereby providing bottom-line impact. The goal of 'Future-Focused Strategic Marketing' is to bring together academic and practitioner audiences in order to highlight key strategic choices for firms operating in the changed landscape. So the focus is not only on the specific marketing activities performed by the firm utilizing their capabilities, but also relevant organizational adjustments and shifts that need to be performed in order to ensure success of firm strategies in a wide variety of contexts. 'Future-Focused Strategic Marketing' is positioned as an introductory use-inspired primer in Strategic Marketing for a variety of audiences. We intend this book to stimulate novel ideas in marketing strategy scholars including doctoral students to help create cutting-edge research agendas that help shape both firm strategies and public policies. Marketing practitioners will find the relevance of the book appealing as it helps firms to both execute and sustain value in the longer-term. This focus on rigorous and relevant research has inspired the themes for the various book chapters including (i) transforming the organization, (ii) examining structure, culture, and identity issues, and (iii) specifying the relationship between capabilities and performance. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Rilegato
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 187,57
EUR 17,51 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Condizione: New.
- Rilegato
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 195,78
EUR 10,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: 2 disponibili
Condizione: New.
- Rilegato
Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 217,50
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Hardback. Condizione: New. The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable work to be sep…arated from time and space. Technologies have also made certain occupations obsolete while creating new ones. In this changing landscape marked by hyper-competition, firms are looking for new ways to operate and manage their strategies in order to remain extremely agile, nimble, and customer-centric. Inherently, strategic marketing fuses theoretical rigor with relevance to the real world. Marketing strategies informed through insights based on quality academic research help firms develop relevant organization-wide initiatives for both enhanced value creation and subsequent value capture thereby providing bottom-line impact. The goal of 'Future-Focused Strategic Marketing' is to bring together academic and practitioner audiences in order to highlight key strategic choices for firms operating in the changed landscape. So the focus is not only on the specific marketing activities performed by the firm utilizing their capabilities, but also relevant organizational adjustments and shifts that need to be performed in order to ensure success of firm strategies in a wide variety of contexts. 'Future-Focused Strategic Marketing' is positioned as an introductory use-inspired primer in Strategic Marketing for a variety of audiences. We intend this book to stimulate novel ideas in marketing strategy scholars including doctoral students to help create cutting-edge research agendas that help shape both firm strategies and public policies. Marketing practitioners will find the relevance of the book appealing as it helps firms to both execute and sustain value in the longer-term. This focus on rigorous and relevant research has inspired the themes for the various book chapters including (i) transforming the organization, (ii) examining structure, culture, and identity issues, and (iii) specifying the relationship between capabilities and performance.
- Rilegato
Da: Gazelle Books, Lancaster, LANCA, Regno UnitoGazelle Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 183,98
EUR 64,21 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Hardback. Condizione: New. New Book, Direct from Publisher.
- Rilegato
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 194,49
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: 3 disponibili
Condizione: New.
- Rilegato
Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 248,55
EUR 9,18 spedizioneSpedito in U.S.A.Quantità: 2 disponibili
Condizione: New.
- Rilegato
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 204,97
EUR 75,89 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Hardback. Condizione: New. The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable work to be sep…arated from time and space. Technologies have also made certain occupations obsolete while creating new ones. In this changing landscape marked by hyper-competition, firms are looking for new ways to operate and manage their strategies in order to remain extremely agile, nimble, and customer-centric. Inherently, strategic marketing fuses theoretical rigor with relevance to the real world. Marketing strategies informed through insights based on quality academic research help firms develop relevant organization-wide initiatives for both enhanced value creation and subsequent value capture thereby providing bottom-line impact. The goal of 'Future-Focused Strategic Marketing' is to bring together academic and practitioner audiences in order to highlight key strategic choices for firms operating in the changed landscape. So the focus is not only on the specific marketing activities performed by the firm utilizing their capabilities, but also relevant organizational adjustments and shifts that need to be performed in order to ensure success of firm strategies in a wide variety of contexts. 'Future-Focused Strategic Marketing' is positioned as an introductory use-inspired primer in Strategic Marketing for a variety of audiences. We intend this book to stimulate novel ideas in marketing strategy scholars including doctoral students to help create cutting-edge research agendas that help shape both firm strategies and public policies. Marketing practitioners will find the relevance of the book appealing as it helps firms to both execute and sustain value in the longer-term. This focus on rigorous and relevant research has inspired the themes for the various book chapters including (i) transforming the organization, (ii) examining structure, culture, and identity issues, and (iii) specifying the relationship between capabilities and performance.
- Rilegato
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 238,63
EUR 62,99 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Buch. Condizione: Neu. Neuware.
- Rilegato
Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 290,51
EUR 32,35 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: new. Hardcover. The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable wo…rk to be separated from time and space. Technologies have also made certain occupations obsolete while creating new ones. In this changing landscape marked by hyper-competition, firms are looking for new ways to operate and manage their strategies in order to remain extremely agile, nimble, and customer-centric. Inherently, strategic marketing fuses theoretical rigor with relevance to the real world. Marketing strategies informed through insights based on quality academic research help firms develop relevant organization-wide initiatives for both enhanced value creation and subsequent value capture thereby providing bottom-line impact. The goal of 'Future-Focused Strategic Marketing' is to bring together academic and practitioner audiences in order to highlight key strategic choices for firms operating in the changed landscape. So the focus is not only on the specific marketing activities performed by the firm utilizing their capabilities, but also relevant organizational adjustments and shifts that need to be performed in order to ensure success of firm strategies in a wide variety of contexts. 'Future-Focused Strategic Marketing' is positioned as an introductory use-inspired primer in Strategic Marketing for a variety of audiences. We intend this book to stimulate novel ideas in marketing strategy scholars including doctoral students to help create cutting-edge research agendas that help shape both firm strategies and public policies. Marketing practitioners will find the relevance of the book appealing as it helps firms to both execute and sustain value in the longer-term. This focus on rigorous and relevant research has inspired the themes for the various book chapters including (i) transforming the organization, (ii) examining structure, culture, and identity issues, and (iii) specifying the relationship between capabilities and performance. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
