9781539926108 - marketing models: multivariate statistics and marketing analytics, 4e di iacobucci, dr. dawn (14 risultati)
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Da: Dream Books Co., Denver, CO, U.S.A.Dream Books Co.
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Discreto
EUR 3,71
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
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Da: Aspen Book Co., Denver, CO, U.S.A.Aspen Book Co.
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 4,11
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Condizione: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there.
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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Discreto
EUR 5,70
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Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Da: Goodwill Southern California, Los Angeles, CA, U.S.A.Goodwill Southern California
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 8,51
EUR 2,59 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: good. Paperback Book.
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Da: One Planet Books, Columbia, MO, U.S.A.One Planet Books
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Come nuovo
EUR 10,58
EUR 3,44 spedizioneSpedito in U.S.A.Quantità: 7 disponibili
paperback. Condizione: Like New. 4th Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Da: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 18,75
EUR 3,44 spedizioneSpedito in U.S.A.Quantità: 7 disponibili
paperback. Condizione: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 24,47
EUR 2,28 spedizioneSpedito in U.S.A.Quantità: 3 disponibili
Condizione: As New. Unread book in perfect condition.
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Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 29,62
EUR 2,28 spedizioneSpedito in U.S.A.Quantità: 3 disponibili
Condizione: New.
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 31,98
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. (*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers…a breadth of marketing questions and their optimal marketing model for solutions.Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to infinity and beyond. 12) Introduction to SAS, 13) Introduction to SPSS.About the AuthorDawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Sr. Associate Dean at Vanderbilt, Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, Analysis of Variance (ANOVA), and coauthor with Gilbert Churchill on the lead Marketing Research text. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 59,57
EUR 9,06 spedizioneSpedito in U.S.A.Quantità: 2 disponibili
Condizione: New.
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 67,93
EUR 10,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: 2 disponibili
Condizione: New.
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 64,01
EUR 17,36 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Condizione: New.
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Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 59,20
EUR 31,92 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. (*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers…a breadth of marketing questions and their optimal marketing model for solutions.Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to infinity and beyond. 12) Introduction to SAS, 13) Introduction to SPSS.About the AuthorDawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Sr. Associate Dean at Vanderbilt, Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, Analysis of Variance (ANOVA), and coauthor with Gilbert Churchill on the lead Marketing Research text. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 77,39
EUR 17,36 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Condizione: As New. Unread book in perfect condition.
