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9781539926108 - Marketing Models: Multivariate Statistics and Marketing Analytics, 4e di Iacobucci, Dr. Dawn (14 risultati)
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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: Dream Books Co., Denver, CO, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: Aspen Book Co., Denver, CO, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there!
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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
Lingua: Inglese
Editore: Createspace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: Goodwill Southern California, Los Angeles, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Paperback Book.
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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: One Planet Books, Columbia, MO, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Like New. 4th Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Marketing Models : Multivariate Statistics and Marketing Analytics
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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Marketing Models : Multivariate Statistics and Marketing Analytics
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Marketing Models (Paperback)
Lingua: Inglese
Editore: Createspace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. (*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions.Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to infinity and beyond. 12) Introduction to SAS, 13) Introduction to SPSS.About the AuthorDawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Sr. Associate Dean at Vanderbilt, Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, Analysis of Variance (ANOVA), and coauthor with Gilbert Churchill on the lead Marketing Research text. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Marketing Models : Multivariate Statistics and Marketing Analytics
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 39,97
Spedizione EUR 17,39
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: Kennys Bookstore, Olney, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Valutazione del venditore 5 su 5 stelle
EUR 67,93
Spedizione EUR 10,50
Spedito da Irlanda a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
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Marketing Models (Paperback)
Lingua: Inglese
Editore: Createspace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: AussieBookSeller, Truganina, VIC, Australia
Valutazione del venditore 5 su 5 stelle
EUR 59,17
Spedizione EUR 31,89
Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. (*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions.Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to infinity and beyond. 12) Introduction to SAS, 13) Introduction to SPSS.About the AuthorDawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Sr. Associate Dean at Vanderbilt, Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, Analysis of Variance (ANOVA), and coauthor with Gilbert Churchill on the lead Marketing Research text. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Marketing Models : Multivariate Statistics and Marketing Analytics
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1539926109 ISBN 13: 9781539926108
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 77,38
Spedizione EUR 17,39
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
