Isbn: 9781557385512 - strategic database marketing: the masterplan for starting and managing a profitable, customer-based marketing program (8 risultati)

Hardcover. Condizione: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

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hardcover. Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: Very Good. : Este libro es una guía completa para diseñar y personalizar un programa de base de datos efectivo. Explica cómo interpretar los datos e implementarlos para mejorar la calidad del servicio y las respuestas de los clientes. Incluye temas como el establecimiento de objetivos realistas para un sistema de marketing de base de datos, el marketing de generación de leads, la creación de un equipo de marketing de base de datos y la estimación de ingresos y costos. EAN: 9781557385512 Tipo: Libros Categoría: Negocios y Economía Título: Strategic Database Marketing Autor: Arthur M. Hughes Editorial: Probus Pub Co Idioma: en Páginas: 300 Formato: tapa dura Año de publicación: 1994.…

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Hardcover. Condizione: Collectible-Very Good. In his highly acclaimed book, The Complete Database Marketer, Arthur Hughes explained how to build a marketing database and use it to find new customers and maintain customer loyalty. Now, in Strategic Database Marketing, Hughes explains how to really make money with a database. For those who already know something about database marketing but want to discover how to turn a database into a profit center, Strategic Database Marketing is the bible. Among key topics are: a universal method for determining customer lifetime value and using it to evaluate proposed strategy options; regency, frequency, monetary analysis and its use in building sales from existing customers; profiling, modeling, surveying, testing and use of controls in marketing to customers, and prospects to build profits and reduce marketing costs; and why databases fail, and how to be sure that yours doesn't. As you turn the pages of this book, you will find yourself learning some practical, workable principles which you can use to build profitable relationships with customers that will boost your customer retention rate and increase sales and profits. Whether your interest is in packaged goods, communications, retailing, financial services, or any of a hundred other industries, you will find Strategic Database Marketing tremendously helpful in developing and testing your marketing strategy.…