ISBN: 9781566251655 - pinpointing affluence in the 21st century: increasing your share of major donor dollars (12 risultati)

Hardback. Condizione: Good. Many fund raisers mistakenly believe that the desire to be philanthropic drives the giving process. Not so. Philanthropy, as Dr Judith Nichols explains in this powerful new edition of 'Pinpointing Affluence', is "the end result of a logical chain of events that shapes an individual's thinking and concerns. If fund raisers don't understand the environment that individuals inhabit, we miss the clues that enable us to facilitate that person towards meaningful giving." What are these clues? Dr Nichols helps you to find them using the demographic and psychographic information that savvy marketers have been using for years. As in the best-selling original, 'Pinpointing Affluence in the 21st Century' weaves demographics/psychographics and fundraising together, revealing the crucial connections between background and strategy. Almost completely rewritten to provide the latest research and statistics, new chapters address how to find affluence in the entrepreneurial, small business, and corporate workplace, as well as introduce the reader to the hidden wealth of younger generations. Fundraising cannot be static. The world changes, donors and prospects change, and fundraisers must change, too. This work outlines an underlying philosophy for fund raising in the new millennium, and provides up-to-the-minute advice for finding today's affluent prospects.…

Condizione: Very Good. 1 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardback. Condizione: Good. Many fund raisers mistakenly believe that the desire to be philanthropic drives the giving process. Not so. Philanthropy, as Dr Judith Nichols explains in this powerful new edition of 'Pinpointing Affluence', is "the end result of a logical chain of events that shapes an individual's thinking and concerns. If fund raisers don't understand the environment that individuals inhabit, we miss the clues that enable us to facilitate that person towards meaningful giving." What are these clues? Dr Nichols helps you to find them using the demographic and psychographic information that savvy marketers have been using for years. As in the best-selling original, 'Pinpointing Affluence in the 21st Century' weaves demographics/psychographics and fundraising together, revealing the crucial connections between background and strategy. Almost completely rewritten to provide the latest research and statistics, new chapters address how to find affluence in the entrepreneurial, small business, and corporate workplace, as well as introduce the reader to the hidden wealth of younger generations. Fundraising cannot be static. The world changes, donors and prospects change, and fundraisers must change, too. This work outlines an underlying philosophy for fund raising in the new millennium, and provides up-to-the-minute advice for finding today's affluent prospects.…

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