Isbn: 9781567203943 - exotic visions in marketing theory and practice (15 risultati)

Hardcover. Condizione: Fine. 250p.

Condizione: New.

Condizione: New. In English.

Condizione: New. A discussion of the contributions that structural and post-structural social theory have made, and continue to make, to marketing and consumer research. It traces key ideas back to their roots, exploring how social theory can and should transform the way marketers approach consumers. Num Pages: 264 pages, black & white illustrations. BIC Classification: JHBA; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 25. Weight in Grams: 607. . 2001. Hardback. . . . .…

Condizione: New. A discussion of the contributions that structural and post-structural social theory have made, and continue to make, to marketing and consumer research. It traces key ideas back to their roots, exploring how social theory can and should transform the way marketers approach consumers. Num Pages: 264 pages, black & white illustrations. BIC Classification: JHBA; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 25. Weight in Grams: 607. . 2001. Hardback. . . . . Books ship from the US and Ireland.…

Hardcover. Condizione: Brand New. 244 pages. 9.25x6.00x1.00 inches. In Stock.

Hardcover. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Hardcover. Condizione: new. Hardcover. An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing and social research. Tracing key ideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered, can and should transform the way marketers approach consumers. He provides a theoretic underpinning for qualitative consumer research and presents a lucid theoretical and methodological overview for qualitative methods in marketing, research that parallels what others, such as Shelby Hunt, have provided for scientific methods in marketing. His book is a provocative, thoughtful, and probing study of qualitative social theory and its important contributions to marketing and consumer research. It is of value to both practitioners and academics. Arguing that the social structural methods have been largely ignored, Walle rehabilitates this general method and compares it to poststructural alternatives.Walle shows that to understand the evolution of modern social theory, one must come to grips with the work of three towering pioneers: Immanuel Kant, Friedrich Hegel, and Karl Marx, and that researchers must understand and appreciate the contributions and influence of pioneers in order to avoid the myopic vision of our own time. Praising Hegel's metaphor of cultures as living organisms and his forging of the concept we now call National Character, Walle points to Hegel as the pioneering social structuralist and as the man who, as a negative example, inspired the poststructuralists to action. Walle ends with a well reasoned analysis of poststructural thought in marketing-consumer research, and suggests that conflict theory--an alternative to poststructural methods that evolved from social structural roots--is often more appropriate than poststructural analysis in marketing and consumer research. Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living. Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardcover. Condizione: new. Hardcover. An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing and social research. Tracing key ideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered, can and should transform the way marketers approach consumers. He provides a theoretic underpinning for qualitative consumer research and presents a lucid theoretical and methodological overview for qualitative methods in marketing, research that parallels what others, such as Shelby Hunt, have provided for scientific methods in marketing. His book is a provocative, thoughtful, and probing study of qualitative social theory and its important contributions to marketing and consumer research. It is of value to both practitioners and academics. Arguing that the social structural methods have been largely ignored, Walle rehabilitates this general method and compares it to poststructural alternatives.Walle shows that to understand the evolution of modern social theory, one must come to grips with the work of three towering pioneers: Immanuel Kant, Friedrich Hegel, and Karl Marx, and that researchers must understand and appreciate the contributions and influence of pioneers in order to avoid the myopic vision of our own time. Praising Hegel's metaphor of cultures as living organisms and his forging of the concept we now call National Character, Walle points to Hegel as the pioneering social structuralist and as the man who, as a negative example, inspired the poststructuralists to action. Walle ends with a well reasoned analysis of poststructural thought in marketing-consumer research, and suggests that conflict theory--an alternative to poststructural methods that evolved from social structural roots--is often more appropriate than poststructural analysis in marketing and consumer research. Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living. Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners. …

Buch. Condizione: Neu. Exotic Visions in Marketing Theory and Practice | Alf Walle | Buch | Gebunden | Englisch | 2001 | Praeger | EAN 9781567203943 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.