Isbn: 9781576754047 - branded customer service: the new competitive edge (19 risultati)

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Condizione: New.

Paperback. Condizione: new. Paperback. Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images. Asserts that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognisable brand position and then make it live through delivery of service. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread copy in mint condition.

Paperback. Condizione: New.

Paperback. Condizione: New.

Condizione: New. pp. 264 Illustrated edition.

Paperback. Condizione: Brand New. illustrated edition. 264 pages. 9.00x6.00x0.50 inches. In Stock.

Condizione: New. Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service. Num Pages: 264 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 151 x 228 x 18. Weight in Grams: 388. . 2006. Paperback. . . . .…

Condizione: New. pp. 264.

Condizione: New. Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service. Num Pages: 264 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 151 x 228 x 18. Weight in Grams: 388. . 2006. Paperback. . . . . Books ship from the US and Ireland.…

Paperback. Condizione: Very Good. 264 pages. Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applie d the logic and techniques of branding to customer service--until now.Bra nded Customer Service is a practical guide to moving service delivery to a new l evel so that brand reinforcement occurs every time customers interact with organ izational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of servic e that reflects brand promises and brand images.…

Paperback. Condizione: new. Paperback. Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images. Asserts that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognisable brand position and then make it live through delivery of service. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condizione: New.

paperback. Condizione: New. In shrink wrap. Looks like an interesting title.

Paperback. Condizione: New.