ISBN: 9781576877319 - loveworks: how the world's top marketers make emotional connections to win in the marketpla (14 risultati)

Paperback. Condizione: Good. In 2004 Kevin Roberts wrote Lovemarks: The Future Beyond Brands (Powerhouse). It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers and consumers. Loveworks adds to Lovemarks in an essential way by providing real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. It shows in detail how many of the world's top marketing companies apply it.…

Paperback. Condizione: Very Good. Reprint. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condizione: Good. In 2004 Kevin Roberts wrote Lovemarks: The Future Beyond Brands (Powerhouse). It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers and consumers. Loveworks adds to Lovemarks in an essential way by providing real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. It shows in detail how many of the world's top marketing companies apply it.…

Paperback. Condizione: Very Good.

paperback. Condizione: Very Good. Excellent condition, dust jacket included when applicable, no markings in text.

Paperback. Condizione: Good. Book in Good condition.

paperback. Condizione: Very Good. Fast Shipping - Safe and Secure 7 days a week.

Condizione: New.

Condizione: New.

Soft Cover. Condizione: As New. Condizione sovraccoperta: None Issued. First Edition. 192 pages. Book appears to have hardly been read and is in As new condition throughout.

Condizione: Good. Cover has a crease/tear, book is in good condition.

Condizione: Very Good. Moderate wear to corners/edges from shelving.